Wood Stove Changeouts

HPBA—in partnership with the U.S. Environmental Protection Agency (EPA), local governments, and industry partners—supports the development and implementation of wood stove changeout programs.

Changeout Program Success Stories

What's a Wood Stove Changeout Program?

A wood stove changeout program is a voluntary program initiated at the local, state, or regional level that provides eligible communities incentives to positively impact air quality. Residents of participating communities often receive rebates, low/no interest loans, and/or discounts to replace their old appliances (especially conventional wood stoves) with cleaner-burning, more efficient, EPA-certified wood or pellet stoves and/or gas and electric heating stoves and fireplaces. Today, homeowners enjoy a variety of options for replacing their old stoves, including EPA-certified wood stoves, fireplace inserts, and masonry heaters that are fueled by gas, pellets, corn, and electricity.

Find out if there is a changeout program near you.

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How Changeouts Benefit Communities

Despite cleaner technologies, many are reluctant to remove older uncertified wood stoves and fireplace inserts manufactured and installed before 1992. Pre-1992 wood stoves have limited controls on smoke emissions. In contrast, today’s modern stoves cut emissions by over 70 percent. Installing EPA-certified wood-burning appliances dramatically impacts the indoor and outdoor air quality of communities, and wood stove changeout programs are proven to incentivize investment.

The mission of a wood stove changeout program is to remove old, pre-EPA-certified appliances and replace them with anything cleaner burning. These programs offer incentives to save money, conserve energy, and improve air quality by upgrading from old, dirty wood stoves to cleaner, more efficient EPA-certified products.

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Homeowner Resources

Types of Incentives

Exemptions, deductions, credits, rebates and vouchers, and other financial incentives may be provided by state, federal, and local governments or other interested parties. These incentives vary widely by program, but they all work to lower the price of a new hearth product and are an important catalyst for homeowner investment.

Point of Purchase Incentives

  • Rebates save a consumer money directly and are more valuable for consumers who aren’t able to wait until tax season.
  • Vouchers, like rebates, work quickly and usually are treated as a cash equivalent at the time of purchase and are later redeemed by the retailer at the issuing office.

Tax Incentives

There are four types of tax incentives at the state—and federal—levels.

  • Tax credits reduce the amount of taxes owed dollar for dollar. 
  • Tax exemptions are worth a set dollar amount and are subtracted from taxable income.
  • Tax deductions are subtracted from taxable income as an expense, but only if you itemize your deductions.
  • Property taxes can sometimes hold abatements or credits that can be applied toward the value of renewable energy systems, such as an EPA-certified wood stove.

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Policymaker Resources

This toolkit provides all the “nuts-and-bolts” guidance necessary to build a coalition of key allies and raise public awareness about your changeout program and its mission. The tool kit also provides collateral sample materials that can be used as a model for your program needs.

Do’s and Don’ts

Starting a changeout program doesn’t mean working from scratch. These do’s and don’ts are a collection of best practices observed when administering programs nationwide.

DO

  • Schedule the Changeout to occur in late winter or early spring. Fall and early winter are the busiest season for hearth retailers, so they will have more time and energy to devote to the project in late winter or early spring. An incentive in the Fall may be wasted on consumers who were already planning to upgrade on their own.
  • Encourage the lead program administrator to offer an incentive for both the stove and an additional incentive for the installation. In many cases, grants that only cover the cost of a stove replacement will not provide enough of an incentive for families to participate in the changeout.
  • Require professional installation by an NFI-certified installer or another licensed professional you approve. All of these products work best and most efficiently when professionally installed.
  • Identify a local champion to coordinate projects. Coordinating these projects is a time-intensive job and requires a knowledgeable local leader.
  • Provide all participating dealers with access to electronic submittal of all forms, documents, and images.
  • Provide potential customers with access to all the details on how the changeout incentives will work. Earned media likely won’t explain all the fine print, so offer a website, point-of-sale brochure, and/or phone number.
  • Work with other relevant government agencies (social services, WIC, LIHEAP, etc.) to distribute information to their clients when targeting low-income families for changeouts.
  • Establish clear guidelines for what constitutes a changeout, such as:
    • The customer must have a working, pre-1992 stove.
    • The stove must have been used in the most recent winter.
    • The stove must be a primary or secondary source of heat for the house.
    • The stove must be used in the homeowner’s primary residence.
  • Emphasize efficiency and safety gains when talking to potential changeout participants.

Don’t

  • Don’t underestimate the volume of calls that will come in once a program is announced. If the public is given a phone number to call for additional information, be sure it’s adequately staffed.
  • Don’t schedule changeouts in the fall. September to November is typically the busiest season for dealers. Dealers will be better equipped to assist consumer questions at other times of the year.
  • Don’t assume that consumers will pay for changeouts based on air quality benefits. They need a tangible, personal benefit before expending their own money and time on a changeout.

Checklist for a Successful Program

Just as every community is unique, so is every changeout program. Although changeouts can take a variety of forms depending on the nature of the coverage area, there are certain qualities that are shared by most successful campaigns. As you begin planning your changeout, the following checklist may be used as a guide to developing an effective program.

Bring Together a Broad Coalition of Interested Stakeholders

A successful changeout is a team effort that has broad-based community support. There are a variety of individuals and groups that share a stake in the benefits of a changeout and can help you make the case for initiating a program in your community.

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Contact Stakeholders

  • Hearth, Patio & Barbecue Association (HPBA) and HPBA Affiliates: Participation by local dealers/installers is critical since they sell and install the new equipment, as well as communicate directly with consumers interested in changeouts. The regional HPBA affiliates will assist you in identifying key local dealers/installers.
  • Recyclers: Identify a steel recycling facility that retailers and/or consumers can use to recycle their old, non-EPA-certified stoves. The Steel Recycling Institute may help in identifying a local location.
  • Public Utilities: Changeouts present a business opportunity for utilities since there are stoves that burn gas or electricity. Improvements in air quality also help utilities that must meet attainment standards.
  • Banks and Credit Unions: The low-interest loans that are among the potential incentives offered to participants provide financial institutions with the opportunity to establish relationships with new customers.
  • Civic, Professional, and Religious Groups: Local civic, professional, and religious groups are boosters of community improvements and can serve as gateways for reaching large constituencies through their memberships. The Chamber of Commerce, hospital auxiliaries, Junior League, Kiwanis, Lions, Rotary, and VFW are just a few examples of candidate community groups.
  • Non-Profits and Advocacy Groups: Every community has a non-profit and advocacy group with missions that fall in line with the goals of a changeout program, whether it is reducing pollution, preventing asthma, saving energy, or helping low-income residents. Examples include the American Lung Association, Minnesota’s Environmental Initiative, and Vermont’s Biomass Energy Resource Center. Find at least one that represents these goals within your community.
  • Elected Officials and Staff: Whether it is a city council member, county commissioner, mayor, state legislator, or member of Congress, elected officials and their staffs are inclined to do what is best for the citizens who voted them into office, and supporting clean air programs such as wood stove changeouts is good constituent service.
  • Other Government Health and Environmental Agencies: Protect public health by reducing harmful emissions in the air that citizens breathe. State and local environmental officials are under a great deal of pressure to bring their areas into compliance with federal air quality standards. They should welcome cost-effective, innovative solutions that reduce harmful emissions.

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Identify Program Funding Sources

Your first step is to clearly identify funding to cover program administration and costs associated with stove purchases, installations, and disposal. There are a variety of potential funding sources available at the local, state, and federal levels.

Federal Supplemental Environmental Projects (SEPs) have supplied the bulk of changeout resources over the last decade, which are part of enforcement settlements. Some state and tribal air agencies also have SEP programs.

Changeouts have repeatedly helped policymakers secure funding for emission offset programs.

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Develop Effective Financial Incentives

The bulk of your funding will likely go toward providing financial incentives that play a critical role in ensuring maximum participation by consumers. A two-pronged approach that offers a more generous set of incentives for low-income citizens has become a model approach for motivating people to participate in changeout programs.

1. Community Incentives

  • Low-interest loans from participating banks and credit unions
  • Revolving loan funds
  • Discounts and rebates
  • Tax credits

2. Additional Incentives for Low-Income Residents

  • Offer a specific number of clean-burning hearth products at no cost or substantially reduced cost
  • Offer a larger incentive amount for qualifying low-interest residents
  • Include chimney replacement costs if necessary.

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Develop and Initiate a Public Outreach and Education Campaign

General public awareness is critical to the success of your campaign and will help maximize participation. This effort should begin several months in advance of the changeout so that citizens have heard about it several times through a variety of channels and know how they can get involved.

Elements of a public outreach and education effort typically include the following:

  • Kick-off news conference hosted by campaign organizers and supporters to announce plans for the changeout and generate an initial round of media coverage;
  • Workshops and home shows to educate citizens about how they can benefit from a changeout and to get a first-hand look at the appliances available to them with retailers and manufacturers’ representatives on hand to answer their questions;
  • News releases on campaign announcements and milestones distributed and pitched to local/regional newspapers, wire services, and TV and radio stations;
  • Continuously maintained media list that allows for quick, efficient outreach to targeted outlets by e-mail, mail, fax, and/or phone;
  • Campaign website that serves as a one-stop information source on the changeout;
  • Toll-free hotline for consumer inquiries;
  • Promotional kits for retailers with a banner, hang tags for stoves, tracking slips, program background, and tips for promoting the campaign;
  • Information kits with program background to hand out to the media, elected officials, community leaders, and potential supporters;
  • Ad slicks and copy for newspaper, online, and radio advertising by local retailers; and
  • Post regularly on social media, distilling information into bite-sized pieces over time.

Below are some key messages we’ve found effective when reaching out to community residents. Your agency’s communications department may have thoughts on targeted messaging specific to the community you serve.

  • Continuing to use a non-EPA-certified wood stove could be throwing away hard-earned money.
  • The changeout process is simple and easy to access through local stove or appliance dealers. 
  • Contribute to cleaner air in your community, from which your neighbors and family will benefit.

Most of the public awareness activities listed here can be done for little or no cost other than staff time and expenses, and they can result in significant exposure for your campaign. HPBA, through its regional affiliate network, can offer assistance in public outreach and education. EPA has provided public outreach and education services to a limited number of wood stove changeouts in the past.

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Consider Targeted Regulatory Requirements

Financial incentives should be accompanied by supporting regulatory mandates designed to maximize the number of households and businesses that participate in the changeout. These regulatory options can include:

  • Property Requirements: Some cities and towns have considered ordinances requiring that pre-1990 stoves be updated or removed before residential property can be legally sold.
  • No-Burn Days for Old Stoves: When air quality is particularly bad, institute no-burn days that exempt gas, electric, pellet, and EPA-certified wood hearth products.
  • Bans on the Installation and/or Use of Conventional Wood Stoves.

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Create Centralized Local Program Coordination

Centralized program coordination is an integral part of an effective changeout, and the plan for your campaign should include sufficient staffing, office space, and other resources to ensure a smooth operation. Ideally, there should be one individual in the agency administering the program who serves as the day-to-day coordinator, and that person should have sufficient administrative and management support.

Here are some administrative functions that are part of a wood stove changeout:

  • Recruit and orient manufacturers, retailers, regional HPBA affiliates, installers, and recyclers. HPBA can help—or even take the lead.
  • Coordinate with elected officials, community leaders, and other campaign partners involved in the program.
  • Respond to inquiries from consumers and staff from the hotline.
  • Oversee and conduct various elements of public awareness campaigns.
  • Arrange and run meetings of campaign partners.
  • Set up and manage the paperwork for tracking/recording changeouts.
  • Conduct any necessary data collection and reporting for program supporters and regulators.

The key to effectively managing your program is to have designated staff and an administrative structure in place BEFORE the changeout is underway to avoid missteps and frustrations.

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Identify Non-EPA-Certified Stoves

EPA-certified wood-burning hearth products have a label on the back or side that clearly designates that they are approved, whereas non-certified wood stoves do not. Many non-certified stoves also have solid metal doors. To identify homes that are using non-certified stoves, communities use various surveys and research techniques by mail, phone, and online. If utility companies are involved in the program, they may be willing to include a questionnaire and other background materials to help determine which households may be eligible for changeouts.

If the wood stove is certified, the back label will look like the one to the right (source: EPA).

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Ensure Proper Disposal and Recycling of Old Stoves

Disposal and recycling of non-EPA-certified appliances are an essential component of a changeout program. When a citizen agrees to do a changeout, the old stove must be surrendered and then rendered inoperable so that it cannot be used again. In order to receive a rebate, retailers or consumers may be required to submit a tracking form that certifies they have completed the disposal and taken the uncertified stove to a recycler. Removing the door is the most common method for disabling an uncertified stove.

A mechanism for stove disposal and recycling should be included in your plan prior to implementation. This involves identifying at least one recycler that is equipped to process the stoves, as well as an area for retailers to temporarily store disabled stoves until they are picked up by the recycler. The Steel Recycling Institute or regional HPBA affiliate can also help in the disposal and recycling of old stoves.

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Download Template Materials

Save time in your hectic schedules by consulting the following templates. We’ve done some legwork on common collateral needed for a successful program so that you—or your colleagues—don’t have to!

Federal Tax Credit for Qualifying Wood and Pellet Heaters

Depending on the product, you might be able to claim a U.S. federal tax credit of 30% on your federal tax return for qualifying purchases and installations made between January 1, 2023 and December 31, 2032.

LEARN MORE ABOUT THE TAX CREDIT

Opportunity for Federal Changeout Program Funds

You may have noticed that not all of the United States has changeout programs available. Do you want to change that? 

Legislation has been introduced in the U.S. Senate that would establish a national changeout program fund, helping communities across the U.S. replace older, non-certified wood heaters with cleaner, more efficient EPA-certified heaters. Allow us to contact you with occasional updates.

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